Hansen Orthodontics wanted a website that truly represented their state-of-the-art clinic and approachable care philosophy. The old design lacked clarity and visual appeal. Our goal was to combine sleek aesthetics with intuitive navigation—ensuring patients could easily learn about treatments, meet the doctors, and schedule consultations from any device. Every detail, from typography to photography direction, was refined to communicate trust, expertise, and modern care.
Hansen Orthodontics wanted a website that truly represented their state-of-the-art clinic and approachable care philosophy. The old design lacked clarity and visual appeal. Our goal was to combine sleek aesthetics with intuitive navigation—ensuring patients could easily learn about treatment and schedule consultations from any device. Every detail, from typography to photography direction, was refined to communicate trust, expertise, and modern care.
A modernized brand presence built to convert visitors into patients.
The redesigned platform now captures the balance between clinical precision and warm patient experience. Through local SEO optimization and a refreshed content strategy, Hansen Orthodontics gained stronger search visibility and higher engagement rates. Online appointment requests increased, and the brand now stands out in El Paso’s competitive orthodontic landscape—both visually and strategically.
Next projects.
(2016-25©)
